ppc/seo

Question – I am confused whether I should use Pay-Per-Click (PPC) advertisement for my business or an organic Search Engine Optimization (SEO) strategy to get the maximum results for my business?
Answer – The answer to this purely depends on your business goals. To decide a strategy for your business, you first need to ask few questions to yourself like:
(a) Are you dealing with a new product or service?
(b) Knowledge involved in purchasing your product or service?
(c) Are you known in your industry?
And like these, you need to answer yourself various other questions to opt for the best strategy for your business i.e. whether you opt for PPC or SEO.
Let’s Understand The Difference Between PPC And SEO
Before moving forward, let’s first understand the difference between PPC and SEO.

SEO VS PPC ANALYSIS

SEO

It is related to optimizing your website and content to rank higher in search results (organic) for targeted keywords on search engines like Google, Yahoo, Bing etc.

PPC (Pay Per Click)

It is all about paying for advertising space for specific targeted keywords on search results pages.

What Is Better: Organic SEO Or PPC?

Again, answer to this is “it depends”. The fundamental is your long-term digital marketing strategy should always include search engine optimization to receive better results. The major benefit of Search Engine Optimization (SEO) is that it brings better quality traffic leads to your business, products or services. When your business/ product/ services rank higher in the search engine like Google, Yahoo, Bing etc., it clearly indicates that you are a credible source and playing well in your industry.

SEO Is Free Or Includes Cost?

Straightforwardly, SEO is not coming for free. It comes at a cost. Whether you invest your own time or hire an SEO specialist to manage SEO strategy for your business/product or services.

SO PPC Is Not Worth?

No, don’t assume this that PPC is not essential. Don’t shrug it off. PPC has its own advantages over organic searches. If you set up your advertisement campaign correctly, you can see significant returns on your investment. Other than this advantage, through PPC you can also advertise on other websites that have a reasonable amount of traffic that fits well as per your criteria.

Conclusion

The original question remains same here

Question – I am confused whether I should use Pay-Per-Click (PPC) advertisement for my business or an organic Search Engine Optimization (SEO) strategy to get the maximum results for my business?

Answer- The answer to this purely depends on your business goals. To decide a strategy for your business, you first need to ask few questions to yourself like:

(a)    Are you dealing with a new product or service?

(b)    Knowledge involved in purchasing your product or service?

(c)    Are you known in your industry?

PPC (Pay Per Click) is a great way to start your business by drawing immediate traffic through digital marketing efforts. On the other hand SEO (Search Engine Optimization) is also highly important. Though it takes some time to build page authority and be indexed for the right search terms.

The best approach is to use SEO efforts like improving page content, backlinking, titles, meta descriptions, etc. This will directly help your PPC results as well. When done correctly, both PPC and organic SEO can get you on the top of the search engines for targeted keywords and terms.

If you are handling SEO and PPC strategy for your business, you need to be master of it. It means you need to have full knowledge and information. It is advisable that you must undergo some training and get some certificates. If you do not have the time or resources to perform SEO and PPC related task, then hire the specialized individual or team as per your requirement.

If you are searching for the best SEO/SMO Company in Indore, India, then Digiclay Infotech is committed to offering you with the best of their services. Whether you are looking for best PPC Advertising in India, Best PPC Management in India, Best Social Media Marketing in India, Best Social Media Optimization Services in India, then you can certainly rely on Digiclay Infotech to avail the best digital marketing services at affordable cost.

Leave a Reply