The logo is face of any brand, the very first impression of it - so the design of logo is extremely important.
If it executed correctly, the logo will be the powerful asset of your client’s brand.
However, to create an effective visual representation of a brand requires more than the graphic designs.
Like any area of work that involves a specific skill, logo design requires a lot of practice and experience. Knowledge, creativity and presence of mind definitely power for any graphic designer.
What Makes a Logo Design wow?
Creating a Great Graphic
Keys to an Effective Logo
The right logo, with the right features, credibility, will boost your visibility, and memorablity – which mean to be more business for you. These features include:
Consistencyin use of your tagline, logo and materials. Repetition of similar component, used in the same way, helps people to remember you, that who you’re and what you do.
Memorablityso that your logo will stay at the limelight of your potential clients minds. So in That way, they'll think of you next time when they have a need.
Meaningfulnessso that your logo can transmit the message about the distinguished characteristics of your business.
Uniquenesshelps you to stand out from the crowd. For ex, if everybody in your industry uses a particular symbol (that is travel agencies often uses globes in their logos), try to use something unique – in that way, your logo doesn't look like everyone else's.
Professionalismin the quality of the graphics, and the paper and printing on which your materials will print.
Timelessnessin your logo ensures that you need not to redesign your logo very soon and that your equity and investment in your design will be lasting.
Contrastbetween the colors of your logo, so that it will translates well either to black, white or grey scale and colorblind people are easily able to see it.
Unityamong the different components in logo. The logo must be fit together as a single unit, and not just appear as a jumble of components pasted together.
Scalability,so that the logo looks equally good on both a business card and on a sign for business. Your business name must be legible at different logo sizes. Be assured that your designer choosing a font that is easily readable.