The Content is important as the consumer can only see the product image and description that you give on-line. There is only one sensory organ at work that is seeing. So to induce a buyer to buy that sense should be satisfied one needs to keep Best Visual Appeal and description. It is a proverb in Hindi "Jo Dikhta Hai Wo Bikta Hai" Which means "What is delighting to Eyes sells"
Web content directly reflects your reputation in the online world. Every letter that made up every word to sentences and paragraphs has its own distinct role. Along with the images, CTA buttons and all the things that compose a website, is a factor for both search engines and visitors.
For Search Engines
To get your website indexed by search engines, they are looking for not just content but quality content. It is one way of making your money keywords rank better and helps you in getting more inbound traffic.
The people all over the world that uses the internet to search for you. And the content of your website will help him find you, not anyone else. Content will help them realize that they are not on the other side of the world because content shows them the knowledge and information they need to learn about your website.
Three Factors to double check to make sure your web content is complete.
Genuine, Authentic, Promising all they need to know must be written.
Visually appealing means with the help of multimedia features, user-friendly navigations.
Correct spelling, grammar with least punctuation error.